Taking a cue from popular trends in Europe, many women who shop at The East Room are opting for elegant pantsuits over  traditional gowns for their formal events.  This includes mothers of the bride, mothers of the groom, and special guests of the wedding or any formal event.

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The look is often more comfortable than a special occasions dress, but that doesn’t mean that you can’t also have elegance and style—as you can see by the formal pant suits pictured here.  All four of these designs are by Ursula, one of the many couture designers you’ll find in our boutique.  Ursula designs come in petite, missy, and plus sizes.

Most women automatically think of a dress or gown when they have a formal event on the horizon, but we’ve helped many women create elegant ensembles from couture designer separates.  Separates offer women the ultimate in flexibility for their body types and fashion preferences.

Match a classic sleeveless top with long pants, or an open shouldered top with a knee length skirt.  Add on a long sleeved shrug for evening, if you like.  Stick with classic black or add some sparkle.  For a more traditional look wear a long skirt with a dramatic collared shirt.  Or throw all these ideas out the window and invent a completely new combination!  The choice is all yours.

The East Room carries separates by Joseph Ribkoff, Karen Kane, Tadashi, Alex Evenings and many more top designers.

We love Daymor because its designs have a contemporary feel without feeling trendy.  The designer knows how to make original modern fashions feel elegant and classic.  The fabrics and styles are chosen to flatter a variety of figures, and Daymor Couture looks as good on the body as it does on the hanger—actually, even better.

This couture collection includes a variety of cocktail dresses, gowns, and suits available in petites, missy, and plus sizes. Several styles come with matching jackets or shawls so they easily move from day to night.

Designers at the Mother of the Wedding and Special Occasions Trunk Show include:

Cameron Blake

Damianou

Daymor

Jade

Junnie Leigh

Montage

The East Room trunk show is is from 10:00 a.m until 5:00 p.m. on Friday and Saturday, July 23 &24, and from noon until 3:00 p.m. on Sunday, January 25.  Our guests will receive 10% off their purchases during the show, and layaway is available.

Special orders placed during this show will be delivered directly to The East Room in Geneva, Illinois in Chicago’s western suburbs. Customer service is a high priority at our boutique shop, with expert on-site alterations as well as elegant accessories, such as shoes, formal jewelry and handbags.  You can even find the undergarments you need to perfect your look at the adjoining lingerie store, She She.

Meet the designers:

Damianou:  Known for their unusual fabrications, this designer

Reservations are required for this event.  Please call Gibby’s Wine Den at 630-208-6424.

The East Room is proud to be a part of this event.  We will feature new 2010 formal dresses for the Mother of the Bride, Mother of the Groom and special guests of the wedding.  The best part is, after the preview you can come into our shop over the weekend, January 22, 23 & 24, to meet representatives from top designers and order dresses at our Mothers of the Wedding and Special Occasion Trunk Show.

Other Geneva vendors that you can meet at the Girls Night Out include:

Bridal Events by Celebration Design

Cocoa Bean

EB Creative Photography

Gibby’s Wine Den

Invitations by Design

Mill Creek

Montage Salon

State Street Jewelers

Veiled in Elegance

Designers at the Mother of the Wedding and Special Occasions Trunk Show include:

Alyce Designs

Cameron Blake

Damianou

Daymor

Jade

Junnie Leigh

Montage

The East Room trunk show is is from 10:00 a.m until 5:00 p.m. on Friday and Saturday, January 22 – 23, and from noon until 3:00 p.m. on Sunday, January 24.  Our guests will receive 10% off their purchases during the show, and layaway is available.

Special orders placed during this show will be delivered directly to The East Room in Geneva, Illinois in Chicago’s western suburbs. Customer service is a high priority at our boutique shop, with expert on-site alterations as well as elegant accessories, such as shoes, formal jewelry and handbags.  You can even find the undergarments you need to perfect your look at the adjoining lingerie store, She She.

In addition, our boutique is a must-visit if you are looking for an informal wedding dress.  Many brides have found their perfect dress right here in our Chicagoland shop.  With our exceptional customer service and on-site alterations, The East Room will take care of the bride as well as or better than any bridal shop.  We’re like a big Chicago boutique in the picturesque small-town setting of Geneva, IL.

I wanted to drop you a note to thank you for helping me with my dress selection for my son’s wedding. You helped make something I was dreading into a pleasant experience.

I’ll see you again in May.

Vicki C.